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www.activecampaign.com

Rating

3.3

Prices Available on Website

ActiveCampaign

Grow Your Business With Automation

Founded

2003

CEO

Jason VandeBoom

Based in

Chicago, U.S

Languages

Danish, German, English, Finnish and more

Video & Screenshots

 Overview

ActiveCampaign is an all-in-one marketing automation platform designed to help businesses of all sizes streamline their marketing processes. With a wide range of features and tools, ActiveCampaign allows users to create targeted email campaigns, automate their sales and marketing processes, and manage their customer relationships from a single, centralized platform.

At its core, ActiveCampaign offers advanced email marketing capabilities, including list management, email design, and automated email campaigns. However, the platform also includes a suite of other features, such as CRM functionality, marketing automation workflows, site messaging, and integrations with popular third-party tools.

With its powerful features and user-friendly interface, ActiveCampaign is an ideal choice for small and mid-sized businesses looking to grow their marketing efforts and improve customer engagement. Plus, with advanced reporting and analytics, users can track the success of their campaigns and make data-driven decisions to optimize their marketing strategies.

 Features

  • Marketing automation: ActiveCampaign offers powerful marketing automation tools that allow businesses to automate their marketing campaigns, segment their audience, and personalize their messages to improve customer engagement and conversion rates.
  • Email marketing: With ActiveCampaign, businesses can create and send professional-looking emails to their subscribers, using a drag-and-drop email designer, pre-built templates, and personalized content. They can also track the performance of their emails with real-time analytics.
  • CRM: ActiveCampaign includes a built-in CRM (customer relationship management) system that allows businesses to manage their contacts, track their interactions, and see a complete picture of each customer’s journey. This helps businesses to personalize their interactions with customers and improve their overall experience.
  • Sales automation: ActiveCampaign’s sales automation tools help businesses to automate their sales processes, such as lead qualification, deal management, and sales follow-up. This helps sales teams to be more productive and close more deals.
  • Messaging: ActiveCampaign offers a range of messaging channels, including email, SMS, web messaging, and more. This allows businesses to reach their customers on their preferred channels and provide a seamless experience across different touchpoints.
  • E-commerce integrations: ActiveCampaign integrates with a range of popular e-commerce platforms, including Shopify, WooCommerce, and BigCommerce. This allows businesses to sync their customer data, automate their marketing, and increase their sales.
  • Website tracking: ActiveCampaign includes a website tracking feature that allows businesses to track their visitors’ behavior on their website and trigger personalized campaigns based on their actions. This helps businesses to improve their engagement and conversion rates.
  • Lead scoring: ActiveCampaign allows businesses to score their leads based on their behavior, interests, and engagement with their brand. This helps businesses to prioritize their leads and focus their efforts on the most promising ones.
  • Social media integrations: ActiveCampaign integrates with popular social media platforms, such as Facebook, Twitter, and LinkedIn, allowing businesses to sync their contacts, run targeted ads, and track their performance.
  • Mobile app: ActiveCampaign offers a mobile app for iOS and Android that allows businesses to manage their marketing campaigns, track their performance, and communicate with their customers on the go.

These features make ActiveCampaign a powerful all-in-one marketing and sales automation platform that can help businesses to streamline their processes, improve their customer engagement, and grow their revenue.